Here, the blog of Impex Infotech will give you the useful reasons to keep your website updated.

Website Update?

Just like humans with ever changing needs and wants at different phases in their life an IT is a field of constant updates satisfying the search intent of the user. In IT google frequently changes algorithms of search engines to provide the best user experience to its users. Hence, it is necessary to update your website accordingly.

Website update can be divided into 3 categories:

1) Website design-Helps in enhancing the visual appearance of a website.

2) Website content-Considered as king of any website, provides information to the users.

3) Website security-Helps in providing security to users and prevents hacking.

Let’s understand this 3 categories in detail

1. Website design:

Mobile friendly– Majority of the customers refer to a website in their mobile screens. So it is necessary that a website must be optimised in such a way that it provides the best user experience.

Latest designs– After a certain period of time the templates and designs become outdated. Website design should be updated accordingly.

Increasing conversions– Generally a website is designed in such a way that it attracts the specific targeted customers leading to maximum conversions. Website designs should be updated according to the changes in related products or services.

2. Website content:

Search engine- To rank on SERP(Search Engine Results Page) it is important to have good, quality, updated and relevant content. Content should be updated according to the updates in search algorithms made by google.

Represents company- The ultimate goal of any website is to reach targeted customers explaining the products which leads to purchase. Updating content according to competition by doing market research will be helpful.

Focusing on keywords- One of the main reasons for good ranking is keywords. Conducting research like which keywords customers use to find a website and the results which search engine displays is necessary which again changes according to the changes in algorithms.

3. Website security:

Prevents hacking- Security of the website should be the topmost priority of any website owner. Not updating websites on time leads to website hacking. It endangers the security of the users as they provide sensitive information while carrying out transactions.

Website platform- Many platforms provide best website designs with user friendly experience without considering website security as a major factor. WordPress is the best platform which considers website security as their top priority and it uses updated plug-ins and framework.

Choosing company- The owner should choose only that website development company which gives maximum priority to website security. Impex Infotech company provides best web development services using wordpress ensuring maximum security.

Time duration for updates:

Generally, Major website updates like designing can be carried out every 3 years,
SEO updates of websites should be carried out every 3-6 months depending on the google algorithm updates while,
Minor changes of day to day activities are carried out daily.

Importance of website updates:

– Changes in products and services.
– To improve user experience.
– To improve loading speed.
– Reduces bounce rates.
– To use the latest designs and templates.
– Minimum security issues.

To conclude our blog in brief,

It is necessary to update a website to provide maximum security, preventing it from hacking, ensuring that content is updated to attract maximum conversions and using the latest design to provide great user experience.
We at Impex Infotech understand the importance of website updates and provide latest website development related customised solutions. For more information contact us.